From the very beginning when Vandyl was at its infancy, it was always planned for the brand to evolve and expand over time – and that includes its visual language.
The first year of Vandyl was considered our "Prologue" – figuring out how to be what we wanted to be, learning along the way, etc. But now, we enter ACT I at our 1-year anniversary, signifying our official "foot on the gas pedal" to push the bounds of the Vandyl brand and esports creative design in general.
The official kick-off to the year's new look and feel was done via a motion graphic video concepted, directed, produced and created by yours truly. Justin had a big hand in assisting with the flow and edit, and helping to make sure the concept drove home.
This year's mantra is a call to the Vandyl community – almost in Vandyl-version of propaganda. The activations planned for this year are based on the voices of Vandyl Fans and what kind of content they want to see and be a part of. Even within this announcement video, we've included shots of real Vandyl community members that offered to be a part of it. They made it all the more special.
Art & Creative Direction
Audrey Stemen: Concept, Art Direction, Design, Motion Design, Script
Justin Havey: Editor
XX: Voiceover Talent